About Me

Art can be pretty, but good design doesn’t just look good, it is also highly functional.

I like solving problems

(and breaking things)

I broke a lot of things growing up, not because I was destructive, but because I had to know how they worked, and after a few too many accidental electrocutions, I moved from breaking physical things to digital things.

Nothing is more rewarding to me then to sit down and run throughb a problem. Trying to see all sides of it, understanding the intricacies of it, then coming up with a solution that not only solves the problem but also saves time and money.

If you have a problem that needs a digital solution, I would love to talk to you about it to see how I can help!

Services

Visual Development

eCommerce Setup

User Experience

SEO

Website Audits

Migrations

Web Automation

Have a problem that needs solving?

Let's Chat

My Story

I love business, and I love the internet!

While studying in my early 20’s, I worked for one of Australia’s best franchises at Harvey Norman. He taught me so much about what it is to run and succeed in small business. I have since spent my career helping businesses grow and thrive in person and online.

Throughout my career in Tech, I have worked in Australia and the UK helping businesses come up with technical solutions to their problems. Working with solopreneurs & SME’s to large multi-national organisations, helping them bring their vision to life either internally or the broader public.

I now combine my skills in Tech and Business to help small businesses and eCommerce website owners throughout Australia all while being based in regional Victoria.

My design rules

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I have a few tried and tested rules when it comes to designing beautifully clean and highly functional websites.
Although, some rules are meant to be broken 😈

Simplicity

Less is more...

This rule comes from my photography background. I love simple compositions, subtracting everything that isn't necessary to get the message across and remove any distractions or elements that don't add to the overall story. This is a principal that I have brought across to my web design work.

FUNction

Why have something pretty if it doesn't do anything?

Art for art's sake isn't something that goes well on a website that is trying to convert visitors to customers. So making sure that all design decisions serve a purpose more than just looking good is fundamental to a well optimised website.

But we still have to get across your personality and have a bit of fun wherever we can.

Extra Mile

Under promise and overdeliver.

It has always seemed like a bit of a weird and scammy way of saying go the extra mile for your client, but I always try and add extra value to a project wherever I can. From adding in extra imagery when the client can't source their own, to making sure the copy (text) is a well optimised for their market as it can be.