December 12, 2022

Why Using AI to Write Content is a Bad Idea

In recent years, AI has become a buzzword in the tech industry. One of the ways it is being used is to generate content for websites. However, this is not a good idea for multiple reasons.

If you're considering using AI-generated copy for your website, think again. While it may seem like an easy and cost-effective solution, using AI-generated copy can actually be a huge mistake. Here's why.

First of all, AI-generated copy lacks the human touch and personality that is so important for engaging with website visitors. It's like talking to a robot – it's impersonal and uninviting, and it can make your website feel cold and unapproachable. Imagine trying to strike up a conversation with a robot at a party – it just wouldn't be the same as chatting with a real person, right? The same goes for your website. Visitors want to feel like they're interacting with a real person, not a soulless machine.

Another reason why using AI-generated copy is a bad idea is that it's often repetitive and unengaging. AI algorithms don't have the creativity or diversity of thought that a human writer has, so the content they produce can be dull and uninteresting. Imagine reading a paragraph over and over again – it would quickly become boring and tedious, right? That's what your website visitors will experience if you use AI-generated copy. They'll quickly lose interest and leave your site, which is the last thing you want.

Another major issue with using AI-generated copy is that it's often not tailored to your business's target market. AI algorithms don't have the ability to understand or target a specific audience, so the content they produce may not be relevant or engaging for your target market. This can lead to a lack of interest and engagement from your website visitors, which is the last thing you want. In order to effectively engage with and appeal to your target market, you need to create custom, targeted content that is tailored to their needs and interests.

But perhaps the biggest reason why using AI-generated copy is a bad idea is that it can negatively impact your search engine optimisation (SEO). AI algorithms are designed to prioritise keyword density over readability and engagement, which means that the content they produce may be difficult for search engines to understand and rank. This can lead to lower search engine rankings and reduced traffic to your website. It's like trying to win a popularity contest by stuffing your pockets with lollipops – it might work in the short term, but it's not a sustainable strategy. You want your website to be popular because it's interesting and engaging, not because it's stuffed full of keywords.

While using AI-generated copy for your website is generally a bad idea, there are some situations where AI-generated content can be useful. For example, AI algorithms can be helpful in generating ideas for content or conducting keyword research.

AI algorithms can quickly process large amounts of data and generate a wide range of ideas or keywords, which can be useful for brainstorming sessions or conducting keyword research. This can save time and effort compared to manually conducting research or generating ideas.

However, it's important to keep in mind that AI-generated content is only as good as the data it's based on. If the data is incomplete or inaccurate, the content generated by the AI algorithm will also be incomplete or inaccurate. In addition, AI-generated content should always be reviewed and edited by a human to ensure that it is accurate, relevant, and engaging.

Using AI-generated copy for your website is a bad idea because it lacks authenticity, can be repetitive and unengaging, and can negatively impact your SEO. Instead of relying on AI algorithms, invest in high-quality, authentic, and engaging content that will attract and retain visitors and improve your search engine rankings. Trust us, your website – and your visitors – will thank you.

Oh, by the way, this article was written by ChatGPT a new AI by OpenAI. When did you figure it out? Did you figure it out? I would love to know what you think about AI and it’s uses for both SEO content generation as well as just in general? Shoot me a message on FB or Instagram to discuss further.

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